journal

Building a future where impact leads the way

At Small Great Ventures, we believe that business can—and must—be a force for good. As we look ahead to 2024, we’re doubling down on our commitment to building ventures that prioritize humanity and the planet. By championing a profit-serves-purpose business model, we aim to redefine success in business, placing impact at the core of everything we do.

This paradigm shift isn’t just about doing things differently; it’s about doing them better. Humanity faces existential threats, and the inherited systems that brought us here demand bold, systemic solutions. Inspired by Einstein’s words, “In the midst of every crisis lies great opportunity,” we are on a mission to uncover the non-obvious solutions that will drive the systemic changes necessary for humanity to thrive.

From tackling polarized politics and the mental health crisis to advancing financial inclusion and healing the planet, we’re partnering with impact-driven founders to address the challenges of our time. Here’s what’s on the horizon for Small Great Ventures in 2024.

Laying Strong Foundations for a New Era of Innovation

Every great venture begins with a solid foundation. At Small Great Ventures, we believe success is built on rigorous frameworks and sustainable systems. That’s why we’re dedicating 2024 to creating and refining the tools that will set our ventures up for both immediate impact and long-term success.

This year, we’re focused on building product validation frameworks, go-to-market playbooks, hiring best practices, and other critical infrastructure to ensure that our ventures don’t just launch—they thrive. It’s not just about creating businesses; it’s about creating legacies. By investing in these foundational systems, we’re setting the stage for groundbreaking ideas to make their mark on the world.

Coaching Founders to Align Profit with Purpose

One of the greatest challenges we see in impact-driven entrepreneurship is the struggle to balance mission with profitability. Founders often prioritize purpose at the expense of financial viability, leading to businesses that cannot sustain their impact.

In 2024, we’re coaching founders to bridge this gap. By guiding them in designing business models that are both scalable and revenue-generating, we’re helping them build ventures that serve a greater purpose while thriving financially. After all, real impact requires a solid foundation—and success is even sweeter when it serves the greater good.

Psychedelic Integration App: A New Frontier for Mental Wellness

Mental well-being has never been more important, and we’re thrilled to announce the development of a groundbreaking psychedelic integration app. This innovative tool will blend modern technology with ancient wisdom, offering individuals guidance on their journey toward personal growth and self-discovery.

As we explore the intersection of consciousness and technology, our goal is to provide a trusted resource for those navigating the transformative potential of psychedelics. This project is about more than mental wellness—it’s about empowering people to unlock their full potential.

A Year of Purpose-Driven Progress


2024 is shaping up to be a year of bold ventures, innovative solutions, and lasting impact. At Small Great Ventures, we’re building toward a future where purpose and profit work hand in hand, and where small ideas grow into powerful forces for good.

As we continue this journey, we remain steadfast in our mission: to unlock solutions that will help humanity and the planet thrive. Here’s to a year of transformation, collaboration, and proving that small truly is great.

Julie Sandler

CEO + Cofounder

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