Ready for a good chat?

Lead generation is one of the most expensive, time-consuming parts of growth. Most purpose-driven organizations can’t burn capital chasing down leads - they’re built to do the work. As longtime marketers and agency leaders, we’ve watched organizations burn budgets chasing leads they are not adequately funded to manage—or struggle to fulfill their impact goals because so much time is spent on fundraising.

So, we built a better way: a tool that costs less, works faster, and delivers insights beyond an inbox.

Say hi to GoodChat - where organizations can test messages, discover how people actually feel about key issues, and invite highly motivated people to take action—whether donating, volunteering, or spreading the word.

And we’ve already seen it work. In our initial pilots, organizations used GoodChat to find their early adopters, identify super users, and kickstart their communities.

It’s high-intent lead generation that’s affordable and data-driven to help civic orgs, nonprofits, and social impact businesses skip the noise, ditch the third-party lists, and connect directly with the people most ready to support them.

💬 So, what is GoodChat?

At its core, GoodChat is about starting better conversations.

We use chatbot-powered surveys and thoughtful ad campaigns to help organizations understand who’s out there, what they care about, and how they want to engage.

No pressure. No tricks. Just real people, showing up with intention—and choosing to opt in.

With GoodChat, organizations can:

• Find their most aligned supporters
• Build trust through real conversation
• Collect useful insights 
• Convert curious visitors into active advocates

We’re talking opt-in email addresses, demographic insights, and segmentation based on behavior and motivation—all from one warm, friendly, purpose-built chat.

It’s like starting a movement, one good conversation at a time.

🎉 Serious about impact. Fun by design.

Talking about significant issues doesn’t mean the process has to feel heavy.
The best conversations happen when people feel seen, curious, and at ease.

The secret to GoodChat’s power is that it’s structured to collect insights and designed to feel like a warm dialogue—not a cold intake form or guilty ask. Through approachable language, thoughtful flows, and the occasional well-timed GIF, we create space where people want to share, opt-in, and stick around.

Because when the connection comes first, conversion naturally follows.

➡️ Ready to find your people?

GoodChat is a Small Great Project, designed to help values-led organizations scale trust, insights, and action—without needing to scale a whole team.

Let’s start a better conversation.
👉 goodchats.co

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